For a class with no textbook and a somewhat organic and always-changing structure, I learned the most from this class compared to any other. I found this class to be 100% relevant and up to date, unlike many other CBE courses that I feel need to be updated. The classic question, “when are we going to use this un real life” doesn’t even apply to a class like this, because I can confidently apply everything I have learned to a real-life situation in the business world.
If I were in an interview setting, I think it would be important to mention how Digital Marketing is always changing. There is no way that I can succeed in a Digital Marketing career if I am not constantly learning. I would talk about my knowledge of inbound marketing, and how it is becoming a powerhouse for creating loyal customers by giving them an experience, not just a product. I can tie that in with talking about co-creation as well. Knowing the two-way-street fundamentals of co-creation will most definitely help if I am ever working with it. I can learn to identify market mavens, innovators, and lead users to make co-creation thrive.
Another valuable tool that I was fortunate enough to learn a lot about in this class, as well as Marketing 380, is Search Engine Optimization. I think this is very valuable stuff to know, because it is a very confusing and unknown topic to the general public. The more I am able to describe and explain SEO to a customer, the more trust that is built between the customer and business. Hell, I could know more than my potential boss! I can accurately explain how search engines compile results through crawling, indexing, and ranking. A big component to a successful business in this day and age is being searchable, and I am confident that I know exactly what a business needs if it is failing in this category.
Google Analytics is another huge success coming out of this class. I found that I love experimenting with GA and can see myself using it in a future career. I would love to be able to know exactly what can my potential workplace thrive even more through website optimization, to create the most profit.
I wrote 8,406 words in my blogs this quarter. My blog is something that I am truly proud of. And I was really excited about the fact that after I would publish a blog post onto my Twitter and Google+, I would actually get retweeted by businesses and other people. Sometimes I would get responses from people and I had some conversations about whatever topic it was. I think I am going to keep this blog up and running and continue to add to it in my spare time, because why not?!